Offline/Omnichannel Strategies
These strategies are derived from offline purchase data (sent to Omnichannel Personalization through the Offline data feed). This offline data is only used in strategies indicated by "Omni/Offline" in the strategy name. This includes personalized strategies, they will use offline data as a seed for personalization in PersonalizedOmniChannelPurchaseCP or PersonalizedOfflinePurchaseCP for example, whereas PersonalizedPurchaseCP uses online data only.
Personalized strategies can fire when a user is on a page with a relevant associated seed, without requiring user history to fire.
|
Strategy |
Strategy ID |
Sample Message |
Description |
Instrumentation Page Types |
Required Parameters |
|---|---|---|---|---|---|
|
PersonalizedOfflinePurchaseCP |
139 |
"People Who Purchased <product name="name"> Also Purchased"</product> |
Products that are frequently bought with other products that the shopper has recently purchased in the last 75 days, using offline purchases as the seed products (Similar to PersonalizedPurchaseCP). |
Home, Cart, Purchase Complete |
None, but requires user history |
|
PersonalizedOmniChannelPurchaseCP |
140 |
"People Who Purchased <product name="name"> Also Purchased"</product> |
Products that are frequently bought with other products that the customer has recently purchased in the last 75 days, using offline and online purchases as the seed products (Similar to PersonalizedPurchaseCP). |
Home, Cart, Purchase Complete |
None, but requires user history |
|
PersonalizedOfflineCategoryTopSellers |
143 |
"Top Selling Products From Your Favorite Category" |
The best-selling products from a category that the current user has the most affinity towards, using offline purchases as the seed products. (Similar to PersonalizedCategoryTopSellers.) |
Home, Purchase Complete |
None, but requires user history |
|
PersonalizedOmniChannelCategoryTopSellers |
144 |
"Top Selling Products From Your Favorite Category" |
The best-selling products from a category that the current user has the most affinity towards, using offline and online purchases as the seed products. This strategy picks one category based the customer's history and returns top sellers for that category. (Similar to PersonalizedCategoryTopSellers) |
Home, Purchase Complete |
None, but requires user history |
|
PersonalizedOfflineCategories |
145 |
"Top Selling Products From Your Favorite Category" |
The best-selling products from a category that the current user has the most affinity towards, using offline purchases as the seed product. (Similar to PersonalizedCategories). |
Home, Purchase Complete |
None, but requires user history |
|
PersonalizedOmniChannelCategories |
146 |
"Top Selling Products From Your Favorite Category" |
The best-selling products from a category that the current user has the most affinity towards, using offline and online purchases as the seed products. This strategy picks a collection of categories for the customer and returns one product for each. (Similar to PersonalizedCategories). |
Home, Purchase Complete |
None, but requires user history |
|
MultiItemPersonalizedOfflinePurchaseCP |
141 |
"People Who Purchased Products In Your Recent History Also Purchased" "Inspired by your purchase history” |
Products that are frequently bought with other products that the customer has recently purchased, using offline purchases as the seed products. (Similar to MultiItemPersonalizedCP) Note: Multi-item strategies do not require multiple seeds in order to be eligible, they are simply able to use multiple seeds when available. |
Home, Purchase Complete, Cart |
None, but requires user history |
|
MultiItemPersonalizedOmniChannelPurchaseCP |
142 |
"People Who Purchased Products In Your Recent History Also Purchased" |
Products that are frequently bought with other products that the customer has recently purchased, using offline and online purchases as the seed products. (Similar to MultiItemPersonalizedCP) Note: Multi-item strategies do not require multiple seeds in order to be eligible, they are simply able to use multiple seeds when available. |
Home, Purchase Complete, Cart |
None, but requires user history |
|
PurchaseEVOffline |
1000084 |
"People who bought this item also bought", "Customers who bought $STRATEGY_HINT also bought" |
PurchaseEV takes the product scores from PurchaseCP, multiplies the scores by the product prices, and then re-sorts the results by this new ExpectedValue score. It is meant to prefer higher priced products that have a strong probability of being purchased with the seed. |
Item, Cart, Add to Cart |
Product Id |
|
PurchaseEVOmni |
1000085 |
"People who bought this item also bought", "Customers who bought $STRATEGY_HINT also bought" |
This strategy calculates the expected value of a recommendation as opposed to conditional probability, by multiplying the score for PurchaseCP by the price of the recommended item. This strategy uses offline and online purchases as the seed products. |
Item, Cart, Add to Cart |
Product Id |
|
PurchaseCPOffline |
1000082 |
"People Who Bought <product name="name"> Also Purchased"</product> |
Products that other customers have bought given that they purchased this product (Similar to PurchaseCP). |
Item, Cart, Add to Cart |
Product Id |
|
PurchaseCPOmni |
1000083 |
"People Who Purchased <product name="name"> Also Purchased" |
Products that are frequently bought with other products, using online and offline purchases as the seed products (Similar to PurchaseCP). |
Item, Cart, Add to Cart |
Product Id |
|
RelatedToCartOffline |
1000086 |
"Products Related To The Products In Your Cart" |
Products frequently bought with the products in the customer's cart, using offline purchase data. This will filter out the upsell products (products in the category that are already in the cart) or cross-browsed products. Note: Multi-item strategies do not require multiple seeds in order to be eligible, they are simply able to use multiple seeds when available. |
Item, Cart, Add To Cart |
Product Id |
|
RelatedToCartOmni |
1000087 |
"Products Related To The Products In Your Cart" |
Products frequently bought with the products in the customer's cart, using online and offline purchase data. This will filter out the upsell products (products in the category that are already in the cart) or cross-browsed products. Note: Multi-item strategies do not require multiple seeds in order to be eligible, they are simply able to use multiple seeds when available. |
Item, Cart, Add To Cart |
Product Id |
|
RelatedToCartCategoryFilteredOffline |
1000088 |
"People Who Bought Items In Your Cart Also Bought" |
Recommends products often purchased together with the seed products. This strategy also filters recommendations from the same (leaf) category as the seeds |
Add To Cart, Cart |
Product Id |
|
RelatedToCartCategoryFilteredOmni |
1000089 |
"People Who Bought Items In Your Cart Also Bought" |
Recommends products often purchased together with the seed products. This strategy also filters recommendations from the same (leaf) category as the seeds Products frequently bought with the products in the customer's cart, using online and offline purchase data. This will filter out the upsell products (products in the category that are already in the cart) or cross-browsed products. |
Add To Cart, Cart |
Product Id |
|
RelatedToCartViewCPFilteredOffline |
1000090 |
"People Who Bought Items In Your Cart Also Bought" |
Recommends products often purchased together with the seed products. This strategy also filters recommendations so that recommended products are not alternatives to other products already in the cart. Products are considered alternatives if they have a high ViewCP score. This strategy should be considered a fallback for the RelatedToCartCategoryFiltered strategy if the categories are too small or too large. |
Add To Cart, Cart |
Product Id |
|
RelatedToCartViewCPFilteredOmni |
1000091 |
"People Who Bought Items In Your Cart Also Bought" |
Recommends products often purchased together with the seed products. This strategy also filters recommendations so that recommended products are not alternatives to other products already in the cart. Products are considered alternatives if they have a high ViewCP score. This strategy should be considered a fallback for the RelatedToCartCategoryFiltered strategy if the categories are too small or too large. |
Add To Cart, Cart |
Product Id |
|
TopSellersOmni |
1000081 |
"Top Selling Products" |
Ranked by sales, using online and offline purchase data. |
All page types |
Category Id, Genre Id |
|
TopSellersOffline |
1000082 |
"Top Selling Products" |
Ranked by sales, using offline purchase data |
All page types |
Category Id, Genre Id |